About HOUSE of MORALES
Bold, Unique, and Unstoppable
Victor Henriquez Morales is not just a Creative Director and Entrepreneur.
He is a storyteller, a visionary, and the driving force behind a new wave of bold, independent luxury brands.
With Chilean and German roots, and a relentless drive to create, Victor immersed himself in fashion, art, and photography from an early age. At just 19, he founded his first label, FELIZIANO, in Munich—financing everything on his own. He worked nights, studied graphic design by day, and learned tailoring in evening classes.
No investors. No shortcuts. Just pure vision and work ethic. By 23, he was leading a company with over 40 employees.
Since then, Victor has founded six companies across Europe – in Germany, Spain, Italy, Austria, France, and Poland.
Every challenge became fuel. Every setback, a new idea. His journey wasn’t easy – but it was driven by passion, instinct, and full creative control. Today, House of Morales is the home of his vision.
A place for brands that reject the ordinary. Where luxury is laced with rebellion, and storytelling is stitched into every design.
Victor’s collaborations have reshaped projects across the fashion and luxury landscape—bringing vision, edge, and meaning to everything he touches.
To work with him is to push boundaries—and to create something unforgettable.
This is not a trend.
This is the House of Morales.
Years of Experience
Team Members
Positive Reviews
Our Values
Quality & Sustainability
Quality
At Victor Morales Group, quality isn’t just a standard; it’s our passion. We’ve carefully chosen our production partners for their skill, attention to detail, and commitment to excellence. Every factory we work with shares our values of fairness and sustainability. Each stitch, seam, and join is crafted with precision to ensure the best fit and feel. We love working with European family-owned factories because they take pride in their work. Unlike big corporate factories, these artisans put their heart into every piece. Many of their technicians have years of experience, bringing top-level expertise to our garments and accessories.
Sustainability
At Victor Morales Group, we believe we have a responsibility to each other and to the planet. Sustainability is at the heart of everything we do. We strive to make the most sustainable choices, ensuring our styles are created in ways that are kind to both you and the environment. We believe every business should have a positive social impact and be a force for good in the world. We work sustainably by packaging with eco-friendly materials and using as many sustainable fabrics as possible. We reduce transport costs through smart sourcing and minimize or eliminate dyes in our packaging. Additionally, our Giving Back Community reflects our commitment to making a positive impact.
Our Team
Diversity and Inclusion
At Victor Morales Group, diversity and inclusion are at the core of our values. We celebrate differences and believe that a diverse team brings unique perspectives and creativity, which is essential for innovation and growth. Our commitment to diversity is reflected in every aspect of our business, from our inclusive designs to our workplace culture.
We embrace people of all backgrounds, genders, sexual orientations, and abilities. By fostering an environment where everyone feels valued and respected, we encourage authenticity and empower our team to bring their whole selves to work. This inclusive spirit is also evident in our collaborations and partnerships, where we seek to uplift and support diverse voices within the fashion industry.
Our dedication to diversity extends beyond our team. We actively engage with and support communities that promote equality and inclusivity. Through initiatives like our Giving Back Community, we work towards creating a more equitable world where everyone has the opportunity to thrive.
At Victor Morales Group, we believe that embracing diversity makes us stronger and more innovative. We are committed to being a force for good, both within our company and in the broader community. Join us as we celebrate individuality and work together to shape a more inclusive future.
April Kurtz
Team Member
Damian Jason
Team Member
Victor Henriquez Morales
